E-commerce · DIY products and video content

4.63M impressions and 24.3K organic clicks in one 3-month window

A DIY brand with a large video audience was under-earning in search. We turned project content into search-visible pages and connected them to the product catalogue, lifting impressions and clicks together.

Client: DIY Pete
Market: United States
Window: 3-month

Results recorded

4.63M

Total impressions

24.3K

Organic clicks

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The starting point

Strong video demand, weak on-site search coverage for the same projects.
Project pages built around embeds with little indexable text or structure.
Product pages disconnected from the content that created the interest.

What we did

Content to search mapping

Each popular project was matched to the way people search for it, then expanded into a page that answers the full question, not just a video embed.

Structured data and templates

Consistent templates with article, video and product markup so listings qualified for richer results.

Catalogue linking

Project pages were linked to the materials and products they use, turning readers into buyers instead of dead ends.

Crawl and speed work

Faster templates and cleaner crawl paths so the volume of content could actually be indexed and refreshed.

The outcome

4.63M impressions and 24.3K organic clicks recorded in a three-month window.
Content and catalogue now reinforce each other, so new projects gain visibility faster.

Figures are taken from the client's own Search Console and analytics reporting for the stated window. Results depend on market, competition and starting position.

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